Strategic Mentoring:

Not everyone who works with me is in crisis.

Some people come because they’re building something ambitious, a company, a body of work, a public life, and they want to think it through with someone who understands both the psychology and the pressure involved.

This isn’t therapy. It isn’t traditional business coaching either. It’s a psychologically informed thinking partnership.

Here’s what I’ve learned, both from building a company myself and from years of sitting with founders, leaders and creatives: our work is never separate from who we are. Building something meaningful will inevitably bring you face to face with your own identity, your ambition, your perfectionism, your fear of failure, your relationships, your sense of self.

The business becomes a mirror. Sooner or later, it reflects everything you haven’t yet had time to look at.

Part of this work is also about story: helping founders and creatives get clear on their own why, distil their journey, and find a way to talk about themselves publicly that feels true rather than performed. That clarity is what builds a personal brand with real impact, because it’s rooted in something honest.

Alongside training as a psychotherapist, I founded BALANCE, now the UK’s leading wellness magazine, from nothing — the training itself part of the spark. Over the years I interviewed everyone from leading psychologists to household names, built teams, made decisions under real pressure, and grew it into a multi-million-pound business. I understand these worlds from the inside, not only as a clinician looking in, but as someone who has lived it.

I’ve spoken about this work on Secret Leaders, talking openly with founders about the psychology behind building something meaningful, and what it actually costs, personally, to do it.

Whether we’re working through a specific decision, a pattern that keeps repeating, or the quieter question of who you’re becoming as you build something, the aim is the same as it is in therapy: to understand yourself deeply enough that clarity, and better decisions, become possible.

Sessions are available on a flexible basis.