About me:

As a kid, I would repeatedly ask the same thing: “But why?”

I like to think this was a precursor to the way I live my life and the work I do today. What I know for sure is that I have always had a deep interest in what drives people.

This has taken shape in different forms throughout my career. As a qualified psychotherapist, I work with individuals to help them better understand themselves. As a founder, I create products and services that encourage people to make healthier life choices. As an advisor and brand consultant, I now support entrepreneurs and businesses to spot market opportunities and solve big issues, without losing sight of their core values.

Having founded BALANCE, the UK's award-winning wellness media brand, I have long been passionate about bringing mental and physical wellbeing to the masses. As the Editor-in-Chief for five years, I championed innovation and accessibility across the industry, and was lucky enough to work alongside A-list talent (Joe Wicks, Fearne Cotton, Deepak Chopra, Ricky Gervais) and form partnerships with global brands (Pukka, Unilever, Nike etc).

I also learned that consumer brands of all sizes were starting to recognise the value of transparency and talking about mental health.

These days, I love nothing more than working with curious individuals and bold businesses, who want to push through and expand into new territories, literally and metaphorically.