Brand & Start-up Expertise
Supporting values-driven companies to achieve killer cut-through.
I am passionate about my work with consumer brands, start-ups and funds, who understand the importance of mental health and global wellness. As a former founder and experienced advisor, I bring real-life experience and a strong external network with me.
Areas I cover:
Start-ups in the wellness space:
The wellness industry is booming, but it’s also never been more saturated. With so much competition, it can be hard to break through the noise. Over the years, I have worked with early-stage brands and household names, and have a strong understanding of what customers want. Execution-focused, I get stuck in, helping you to solve the issue at hand.
Some ways I can help:
Proposition building – have you got to the heart of the problem you’re solving for your customers? Does your solution fit their need? Customer development is key.
Innovating and improving the product offering, whether it’s a physical FMCG product or content-based app.
Building a standout brand, bringing on key creative talent. Working on brand identity, messaging and design.
Creating a robust content strategy.
An average project takes between 3-6 months, on a flexible or part-time basis.
Working with funds and accelerators:
I love connecting the dots between B2C founders and investors – having worked with a select group of family offices, funds and commerce groups in recent years. I bring my experience as a fellow founder to the table and access to deal flow across wellness, lifestyle, FMCG, beauty and fashion.
Some ways I can help:
Bringing access to deal flow, based on your investment hypothesis.
Advising on emerging trends and key opportunities in the health & wellness industry.
Helping relevant portfolio companies.